Social bookmarking is a method for internet users to save their favorite pages and share them with their friends and other internet users. Users with similar interest tnd to follow or subscribe to one another's bookmarks. If just one of these users bookmarks your hotel's webpage, it could lead to 100s or 1000s of interested visitors to your website.
Step 1. Positioning
Without the right formula or vision for your hotel such as positioning, rates, packages, etc. It's not enough for them just to look at your website, they need to see all of the elements to know that your hotel is the best in its market. Without this, an increase in web traffic won't add bookings.
What you need to know to tap social networking by creating a wiki for you and your guests to maintain.
A wiki is a web page maintained by a community or group who usually have a deep or fanatical interest in a particular subject. We want this subject to be your hotel, resort, or cruise line. By seeding the group with your own efforts, you motivate of loyal contributors.
Here is an introduction to wikis from Common Craft that discusses a particular provider called Wet Paint.
Social media is distinct from other forms of media, including newspapers, magazines, and television. Traditional media typically requires large sums of money to publish, social media is either free or significantly less expensive to publish.
If you're a hotel or resort trying to capitalize on something new, one of your main objectives should be social media. Though social media is almost always less expensive than traditional media, it is distinct in the following ways:
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